Plastic Surgery Essay - 1017 Words

Plastic Surgery Most of us dont like some aspect of our appearance, whether its sagging eyes or excess weight in particular areas, to name a few complaints. Lately a record numbers of Americans are doing something about it by having plastic surgery. Since 1995, the number of cosmetic procedures, which range from liposuction to facelifts, has almost tripled (English 23). Is that a healthy choice-or a dangerous trend? Aging has become the field of the future for plastic surgeons whose patients have reasons not always valid in the search for youth and beauty. Many startling statistics surround the topic of plastic surgery. The strong economy of the 1990s, and the decrease in the average amount of children, is what many credit†¦show more content†¦Although the types of procedures range in relation to the number of body parts and continues to increase every year, there are three very popular ones. Eyelid surgery ranks first with around 465,000 procedures, followed by 288,000 breast augmentations, and 244,000 facelifts (Gottlieb 3). These numbers are small in comparison to what are called lunch time procedures, or ones performed under a local anesthesia and released the after the operation without a hospital stay. Over three million chemical peels and injections along with liposuction operations were performed in 2000 alone (5)! As critic Liz Stuart states, has plastic surgery become a quest for the ordinary rather than the extraordinary? (33) Plastic surgery can control what the future has in store for the aging process. Baby boomers want to look good enough to compete with the younger people. By reinterpreting what it means to grow old, (English 16) they can clearly foresee another life ahead of them. Even though they might be fifty years old, inside they can feel twenty years young. Yet, does the line between reality and deceit become blurred by plastic surgery? One can say that society encourages people to hate themselves for being physically imperfect or looking old. Marketing and advertising point in different directions to confuse consumers about whom they really are. Many psychologists question whether there is a genuine person in every human being.Show MoreRelatedPlastic Surgery And Cosmetic Surgery1496 Words   |  6 PagesPlastic surgery has become an extremely popular trend throughout the past years of the American culture. There are many reasons why people get plastic surgery, however, our society is th e first to judge an individual for getting a procedure done. The controversy regarding plastic surgery is extremely relevant and has received major attention through celebrities, television, and social media. However, many individuals are unaware that there is a difference between both plastic surgery and cosmeticRead MoreCosmetic Surgery : Plastic Surgery1836 Words   |  8 PagesNorfolk, Va.† (Goleman, 1991). I know many of you have heard of cosmetic surgery, also known as â€Å"plastic surgery†. Many people have considered cosmetic surgery in order to feel better about their self. This topic really interested me because I know there are many different viewpoints on it. What I wanted to focus on most is how the media portrays cosmetic surgery, how they portray women, the pros and cons of cosmetic surgery, the cost, and ways that we can get more people to be comfortable in theirRead MoreCosmetic Surgery : Plastic Surgery2001 Words   |  9 Pages In most sources a bout cosmetic surgery, they explain the good or bad about it and also give examples of people that have gone through cosmetic surgery. For most people that go through cosmetic surgery, it takes around 6 months for the swelling to go down and for most of the scars to heal and begin to go away. The majority of people that have an opinion of cosmetic surgery, think that it’s the worst part of the new society and feels like the people that get the procedure done are weak and are easilyRead MorePlastic Surgery Essay1296 Words   |  6 PagesWhen you hear the phrase â€Å"Plastic Surgery† what comes to mind? Maybe dangerous, and risky, or do you think about the scalpel and all the cutting and all the blood? I myself think about how it’s only for rich celebrities who have a couple extra hundreds of thousands of dollars to spend. We have a bad habit of overlooking all the good things that plastic surgery can achieve. From life altering surgeries and saving lives, by hi ghly qualified surgeons, to giving people more confidence and getting ridRead MoreIs Plastic Surgery Worth It?638 Words   |  3 Pagesour children that Hey! Its ok to not love who you are, You should change to meet everyone elses standards.† Plastic Surgery gives Children a false sense of self image in society. When you think of plastic surgery, what do you think of first? Im sure it isnt the risk involved with the procedure that will undergo to become a â€Å"new you† No one ever thinks of the true risk of plastic surgery, or even the cost of undergoing the procedures. For Breast implants, Face lifts, Mastopexy, Breast reductionRead MoreThe Image Of Plastic Surgery Essay1396 Words   |  6 Pageshave lasting effects on millions of Americans who are unhappy with their body image. Plastic surgery has become common amongst middle class women, and a rapid increase in male plastic surgery has been noted in recent years. Constant exposure to the â€Å"perfect† body image in the media puts harm in the very idea that the human body comes in all shapes and sizes. Despite the temptations of a perfect body and plastic surgery to fix imperfections, it is completely possible to maintain a positive sense of selfRead MorePlastic Surgery : Cosmetic And Cosmetic Surgery879 Words   |  4 PagesI) Definition Cosmetic and plastic surgery According to the merriam-Webster website, plastic surgery is another common word for Cosmetic Surgery which means, in general, a type of operation to improve parts of the body. The medical term of Plastic Surgery comes from Greek in 1638. Cosmetic is a type of ornamental surgery which helps patients to reform and rebuild part or demonstrative of their body in order to embellish their appearance and be beautiful. The defect for that could be congenitalRead MorePlastic Surgery Essay1788 Words   |  8 Pagesare paying thousands of dollars to have plastic surgery done to enhance this unreal beauty. Sadly, reality is that beauty is now seen as having the bigger breast, the perfect smile, zero body fat, and the perfectly chiseled nose. More and more people are turning to plastic surgery as a way to make them happy about their appearances and boost their self-esteem in a quick and easy process. But reality is, plastic surgery has major side effects. Plastic surgery causes more physical an d emotional damageRead MoreTeen Plastic Surgery2711 Words   |  11 PagesTeen Plastic Surgery Cosmetic plastic surgery has been increasing rapidly in the medical field, and making its way to the top of the beauty spectrum when it comes to what is important. Teenagers, especially adolescent girls, have been exploring the new ways to enhance their external appearance, and not with just lipstick and eye shadow. In the past three decades, surgeons, magazine editors, and book authors have been investigating the consequences, good and bad, of having cosmetic surgery at suchRead MoreCosmetic Surgery : Plastic Surgery And Teenagers2046 Words   |  9 PagesAccording to â€Å"Plastic Surgery Teenagers†, â€Å"teenagers who want to have plastic surgery usually have different motivations and goals than adults† (â€Å"Plastic Surgery For Teenagers Briefing Paper†). Thus, meaning that most young adults get cosmetic surgery, which is the reshaping of body parts to improve their physical characteristics. However, changing your physical appearance just because you wan t to or do not feel pretty enough should not be the case of spending all that money and time on a non-matured

Assignment 1 Public Administration Th Essay - 1451 Words

Assignment #1 Public Administration- the Good, The Bad, The ugly William T. Thompson Prof. Neely PAD 500 Modern public Administration: Managing Public and nonprofit Organizations To understand how to solve a problem, we must first understand what we are trying to fix. For example, can a carpenter without any medical experience repair a heart valve? Of course not, he or she must first obtain the proper education necessary to perform such a complex†¦show more content†¦the upside to (NCLB) is the reforming of (NCLB), for instance, â€Å"states and their school districts are asked to develop meaningful ways of measuring teacher and principal effectiveness in order to provide better support for educators† (rowlands,2013). The second negative policy modification is behavioral modification which assumes that assumes that observable and measurable behaviors are good targets for change as well as effective interventions because behavior modification techniques never fail. â€Å"Alternatively, a participatory model has been proposed where direct service staff and their immediate supervisors work with middle and senior managers to identify competencies and component skills and then design the implementation plan† (Ricciard, J. 2011). There are ten (10) steps that should be implemented to insure that all students get the appropriate treatment they deserve and these steps are as noted â€Å"number 1: secures all teaching materials prior to the session, number 2: sets the training environment, number 3: directs the person to session, number 4: implements all steps, as specified in the program, number 5: uses least-to-most prompt hierarchy, number 6: reinforcesShow MoreRelatedPublic Personnel1044 Words   |  5 PagesAssignment 1: Public Personnel Today Abstract Defining the needs of public personnel today, analyzing and explaining critical trends affecting the growth of public personnel today, analyzing and evaluating strategies needed to create a diversified workforce as well as strategies the government must address to sustain union membership and representation among public employees will be outlined in the following pages. Public personnel are the employees of federal, state, local, and nonprofit organizationsRead MoreEssay for Kgsp Application Guideline4659 Words   |  19 PagesOffice of Admissions TABLE OF CONTENTS 1. Application Timeline  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·1 2 Offered Programs  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·1 3. Admission Quota  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·1 4. Applicant Eligibility  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·1 5. Required Documents  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Read MoreBritish Petroleum1639 Words   |  7 PagesSocial Performance of Organizations Tawana D. Goode February 4, 2015 Week 4 Assignment 1 Professor Richard Carrol BUS 475 Business and Society Introduction The Anglo-Persian Oil Company which is now known as British Petroleum (BP) was founded in 1909 and is one of the world’s leading international gas and oil companies. The multinational British company’s headquarters is located in London, United Kingdom and is one of the five largest oil companies in the world. The pioneerRead MoreEssay on Violence in the Schools1732 Words   |  7 Pagesrevenge in real life and in entertainment. Crime in and around schools is threatening the well being of students, as well as the staff and surrounding communities. It also affects the learning and student achievements.   Ã‚  Ã‚  Ã‚  Ã‚  Violence is found more in public schools rather than Catholic schools. Most Catholic schools have less tolerance and is a better teaching environment. It is said that uniforms help to keep more peace in the school. The students dont get made fun of for not wearing the in lookRead MoreEconomics Airline Industry2595 Words   |  11 PagesPart 1 The Characteristics Of The Airline Industry Preface Introduction The Primary Characteristics Competition Within The Airline Industry The Secondary Characteristics – The Tertiary and Quaternary Characteristics – Part 2 PESTEL Of The Airline Industry Conclusion References PART 1 The Characteristics Of The Airline Industry Preface Economics or Managing In The Global Environment, a subject everyone needs to be familiar with and most believe or think that they are, but at the end of the day, veryRead MoreDatabase Security28570 Words   |  115 Pages- 1 - Database Security *) GÃÅ"NTHER PERNUL Institut fà ¼r Angewandte Informatik und Informationssysteme Abteilung fà ¼r Information Engineering Università ¤t Wien Vienna, Austria 1. Introduction 1.1 The Relational Data Model Revisited 1.2 The Vocabulary of Security and Major DB Security Threats 2. Database Security Models 2.1 Discretionary Security Models 2.2 Mandatory Security Models 2.3 Adapted Mandatory Access Control Model 2.4 Personal Knowledge Approach 2.5 Clark and Wilson Model 2Read MoreSalesforce Case Study: Cloud Services Go Mainstream5605 Words   |  23 PagesWeb it t URL Th TRUST W b site at www.truste.org h M d l P i t t has Model Privacy Disclosures in its Privacy Resources that you can download and review to help you draft Dirt Bikes’s privacy policy. You can also examine specific companies’ privacy policies by companies searching for Web site privacy policies on Yahoo!, Google or another search engine. Prepare a report for management that addresses the following g g issues shown on the following slides: Koffka Khan Tutorial 5 1-2 RunningRead MoreMagna Carta of Student6250 Words   |  25 PagesThisActshall known theMagna be as Carta Students. of Sec. 2. Declarationof Policy. - The State: ( a ) Declares commitment protect its to and promote rightsand welfare Filipino the of students in .+ 5 6 7 8 9 10 11 (b) (c) (d) 12 1a IJ 1:+ 15 l6 (e) t7 18 l9 (f) 20 21 22 LJ /,+ .\^ (g) 25 26 accordance with severalinternational humanrightsagreements, including International the Convention Civil and Political on Rights, International Convention Economic on andRead MoreGoldman Sachs Essay6606 Words   |  27 PagesAFF 5050 Global Banking Institutions and Issues Group Assignment Letter of Transmittal Dr Piyadasa Edirisuriya Department of Accounting and Finance Caulfield campus, Monash University 900 Dandenong Road Caulfield East VIC 3145 Re: Major Report for Goldman Sachs Group, Inc. Dr Piyadasa Edirisuriya, According to the assignment requirement, we hereby submit this report for Goldman Sachs Group, Inc. Based on the report, we went deep into Goldman Sachs’s history, products and servicesRead MoreSwot Dutch Lady Milk4497 Words   |  18 PagesOPEN UNIVERSITY MALAYSIA HOCHIMINH CITY UNIVERSITY OF TECHNOLOGY MASTER OF BUSINESS ADMINISTRATION ASSIGNMENT MARKETING MANAGEMENT LECTURER GUIDE: DR. NGUYEN XUAN MINH FULL NAME: NGUYEN THANH BINH ID: 2444774 CLASS: MBA.OUM1011 HO CHI MINH CITY DECEMBER 2011 Table of Contents I. Executive Summary 3 1. Preface 3 2. Company Introduction 3 3. Plan Summary 3 3.1 Market Situation 3

Scientific Method and Life.in Short Science Free Essays

Do you know what is science? Generally, science is a body that seeks to organize knowledge systematically and in a way that is testable and that allow the process of prediction. We are always finding new discoveries, and we are using more modern tools that are more accurate. If it is in right hands then it is a blessing to man otherwise it can make life miserable. We will write a custom essay sample on Scientific Method and Life.in Short Science or any similar topic only for you Order Now Science has made our live easy and comfortable but on other hands it has also created some destructive instruments which give much power to man that’s why we should teach science technically not formally. first we will consider its merits . Science is man’s helpmate. In the field of health modern techniques of science are being introduced. Difficult surgical operation have become routine in the field of medicines. it is the science that has helped the blind to see,deaf to hear and lame to walk. Life has been quick,easy and luxurious with the invention of many types of machines i. e air conditioner,mixture,refrigerator etc. Invention of car,aeroplane and rockets etc have shortened the distance. Atomic energy is another recent scientific achievement. Atomic reactors are producing cheaper source of power and energy. The computer and internet has brought great change in our life. In short science is the key of success. On the other hand science has some demerits also. science has provided us with fearful weapons of human destruction. Science has given us atom bomb and hydrogen bomb. These inventions have opened up with frightful possibilities of bacteriological warfare,all of which can wipe out entire nation in no time. Computer is the most wonderful invention but the misuse of computer is creating many problems like student waste their time in net cafe’s and in playing video games. People are going away from healthy way of life. Children learn from their parents, siblings, other relatives as well as from teachers. They learn from movies, television, radio, magazines as well as from schoolbooks and the school environment. Science teachers should exploit the rich resources of the larger community and involve parents and other concerned adults in useful ways. It is also important for teachers to recognize that some of what their students learn informally is wrong, incomplete, poorly understood, or misunderstood, but that formal education can help students to restructure that knowledge and acquire new knowledge. Looking at the two aspects of modern science,we conclude that science by itself is neither good nor bad. it is the will and intentions of man,which makes him,put it to constructive use or take it to the path of devil. Science is knowledge of observation and analyzing facts. There is nothing good or bad with science. It is like knife, which may be used to cut branches of trees or vegetables and at the same time could be used to cut the throat of a man. It is all to man how he uses it. How to cite Scientific Method and Life.in Short Science, Papers

Collins Foods Group Introduce Services or Products

Question: Descri about the Collins Foods Group for Introduce Services or Products. Answer: Introduction of Marketing Research: Managers are required to get all information in order to introduce services or products that create their value in customers mind. The perception is a subjective value and customers rapidly change their set of mind. So for getting the right information, data is collected from the market and analyzed. Main goal of marketing research is to collect the facts and direction to managers for making good decisions and strategy planning. Marketing research is the application of many activities involves market research etc. It is a systematic process that helps in every marketing problem. It is a process of collecting all the market information systematically and impartially, and then analysis and evaluation of collected data and use relevant data for organization beneficiary (Smith And Albaum, 2005). SWOT Analysis: Swot analysis stands for Strength, weakness, opportunity and threat. It is very simple and useful framework for analysing an Organizations Internal and external situation. SWOT helps managers to get the full awareness of the situation which helps managers in strategic planning and decision making. Once a company identify its SWOT factors, it becomes easier for managers to take decisions like the projected goal are worth pursuing or not, what are the factors a company require to achieve goals etc. (Ferrell and Hartline, 2010) Purpose of SWOT Analysis: An organization examines its environment (internal and external) for matching their capabilities and resources to their competitive environment. Strength and weakness describes the internal environment and Opportunity and threat describes the external environment of a business. It also helps in ascertaining factors that Influence Companys functioning by providing useful information in planning process of strategy. SWOT analysis helps an organization into decision making, strategy planning, achievement of goals etc (Bensoussan and Fleisher, 2012). Value of a SWOT analysis: SWOT helps a new firm or existing firm into making an honest assessment of internal strength and weakness and external opportunity and threat. SWOT explains that what obstacles a company may face, what barriers to growth exist now or in future and what obstacle an organization may face. It provides an analytical framework to mangers for evaluating the business from all angles. Organizations strength and weakness could involve cash flow, trademark, locations, Company culture, distribution network etc. And opportunities and threats can relate to market trends, regulations, technology issue, demographics etc (Mard, Dunne, Osborne and Rigby, 2005). Strength Weakness Opportunity Threat Introduction to Collins Foods Limited: It is an Australian company. Its revenue sources are management, administration and operations of restaurants including KFC and Sizzler in Australia. It is administered by its head office located at Newmarket, Queensland. In 1968 Jim Collins acquired KFCs sole franchise in Queensland. Company registered itself on the Australian Securities Exchange in 2011 under the code CKF. Currently company is operating 171 KFC franchise restaurant, 26 Sizzler restaurants in New South Wales, Queensland, Western Australia and Northern territory. 60 sizzler franchise Operations in Japan, China and Thailand. Company acquired one of the largest franchisees of KFC restaurant, Competitive Foods Pty Ltd for $55.6 million in Western Australia. (Collins Foods Limited, 2016) SWOT Analysis of Collins Foods Group: The SWOT analysis of COLLINS FOODS GROUP describes a companys business and organization. It provides a competitive advantage to company. This SWOT analysis describes about all the internal and external environment of company. Strength and weakness are internal aspects like patent, location, reputation; company can change it anytime by doing some work. Opportunities and Threats are external aspects like suppliers, prices, government regulations, technology, competitor etc (Sadler, 2003). Company cant change it. SWOT analysis of Collins Foods group is as follows: Strength Domestic Market Barriers of market entry High profitability and revenue Skilled workforce Monetary assistance provided Existing sales and distribution network Weakness Future productivity Future market size Opportunity New acquisitions New market New products New services Threat Financial capacity Price changes Technological problem Government regulation. Findings: The objective of this SWOT analysis is to identify the strength, weakness, opportunity and threat of Company and analyze companys market. SWOT analysis helps a company to solve many problems. It helps mangers into making decisions, strategy planning, achieving the goals, bit the competition, grab the market etc. This SWOT analysis describes that what are the factors which provides strength to this company, what are the loose points of the company, what problems company may face in market and what is the opportunities for the company in the market. Strength: Collins foods group is in American market. It has totally grabbed the American market by providing its services to many franchises of KFC, Sizzler etc. Collins foods acquired competitive food limited to hike their share in the market. Now Collins is one of the biggest companies in the domestic market. Collins understands the domestic market well, so there are more chances for it to be the top company. As this industry dont welcome each and every company easily so its a benefit for CFG because there will be less competitor in the market. And it can charge any price according to companys wish. Companys earnings are $29115 for the financial year 2015-2016. Company is earning high revenue. Company is having approximately 8,570 employees and all employees are enough skilled to do their job. Company provides financial helps to many franchises and companies in food industry to expand its share in the market. Company is having a well structured sales and distribution network which helps a company to satisfy its clients. Companys Strengths shows companys internal power that how strong a company is and how it satisfy its clients. Weakness: Collins Foods Group is only in domestic market and for becoming more competitive a company must have to diversify itself into a new market. But there are always an issue of funds whenever a company think for an expansion. Company never know that what will be its future productivity and future market size. What if suddenly a company grab all the market or some government regulation destroy everything? Opportunity: Collins foods group is the biggest company in industry in Australia. Company has so many opportunities in front of it. Company can do acquisitions of other companies to expand the market or grabbing more market share. It can launch itself in different companies also. Expanding market into different location will help a company into becoming a big brand. Company can launch its new products or services in the market for diversifying the market. Collins foods group is a big brand in Australian market, now company must expand its business in different markets. Threats: Collins Foods Group also has some threat from the market like other companies. Company is earning a good amount but still for expanding the market or diversify the market, company will require more funds. So it is a big threat for company to raise the fund and meet companys goals. As market rapidly change itself so with the market, price also changes. Company never know that at what time price will be up or low. So company must always prepare itself about these situations. Technology is a big threat for everyone because a company having good and advanced technology always beats the other companies so company must up-to-date itself. Govt Regulation can change at any time and it impacts a company badly (Martin, CBE and Burke, 2012) Recommendations: Collins Foods group is doing very well in Australian market as its revenues are increasing day by day. Services provided by it at KFC and Sizzlers restaurants are attracting more consumers. Collins foods group is a well known brand at Australian market but now company must also think for diversify the market into a new market that will help company to be more competitive and to earn more profit. Target Market: Target market is a part of segmented market group (divide market into many groups on the basis of Demographic, lifestyle and Psychographics, Geographic, Behavioralistic etc) of customers at which a service or product is aimed. Collins foods group can be segment into its market basis as it is serving into Australian market only, Lifestyle basis as it is serving to the big brand restaurants whose customers are enough wealthy etc (Dibb and Simkin, 1996).Collins food group must target on Australian market so that it can be on the top in Australian market. Company is a well known brand for managing, operating and administrating restaurants over there. Company is providing its services especially to KFC, Sizzlers etc. Company is performing very well as companys earning is increasing constantly every year. Company is acquiring its competitor companies to get their market share also (Lamb, Hair And McDaniel, 2008). New Service Description: New service marketing is a process of providing and promoting a new service to clients. It focuses on Service type, customer type, customer needs and geographic area. It is a series of design, concept, marketing and development of services. The objective of new service development is to maintain, cultivate and increase market share of a company by satisfying consumers demand. Not every market will appeal to every client, so defining a target market for a service is a critical component. Collins Foods Group is providing its services to KFC Sizzlers in Australian market (KFC,2016). Now company must expand its business by diversifying its market into other companies. So that company can achieve more growth. New service or product helps a company to be more competitive (Barros and Daniel, 2012). Customer Value proposition: It is a marketing statement that specifies why a client should avail the services or buy a product of specified company. It is the most important tool in marketing. A customer value proposition provides a convincing reason to company about their clients like why a customer should buy a product and also differentiate companys product from its competitors. It helps a company to differentiate its brands from competitors brand (Barnes, Blake and Pinder, 2009). A business needs to focus, follow and discuss on Customer value proposition to gain and achieve success. It is a complicated principle; it is mainly a theory of existence and survival of an organization. Collins foods group is providing finest services on both KFC and Sizzlers outlets. Collins foods group must focus on its services at other company and their clients to make them satisfy. Collins can provide them many facilities like Gift cards, vouchers, catering facility, varieties etc (Osterwalder, Pig neur, Bernarda and smith, 2015) Justification of the choice: Collins foods group must go for an expansion at other countrys market. Company should do it for improving profits, for short and long term securities, for exclusivity, for economies of sales, increase innovation, government incentive, competitive strike etc. when a company launches itself into a new market company becomes more competitive, company can take advantages of many opportunities, company can also take advantages of new business. This is a diversification growth strategy where company diversify its market either by launching a new product in existing market or launching an existing product into new market (Hitt, Ireland and Hoskisson, 2012). Here Collins foods group is also going to launch its existing product into new market. Diversify marketing strategy helps an organization to be more competitive, earn more profit etc whereas it has some loose points too like the benefits could take some time to start showing, it could also impact on companys strategy (Kenny, 2009). Conclusion: We all are aware about the term SWOT as it is used by every business, human being etc. However, marketing research takes a step further. It focuses on every strength, weakness, opportunity and threat of a business for making decisions and strategy planning. The SWOT analysis helps a company to look that what are the strength, weakness, opportunity and threat of a company and helps manager to make a planning according to that. Thus I can conclude by saying that SWOT is important for an organization to expand, grow up, maximising the profit etc. References: Smith S. And Albaum G. (2005). Fundamental Of Marketing Research. SAGE. Ferrell And Hartline (2010). Marketing Strategy. Cengage Learning. Bensoussan B. And Fleisher C. (2012). Analysis Without Paralysis. FT Press. Collins Foods Limited (2016). Home. Retrieved 25 Nov 2016 from https://www.collinsfg.com.au/. Sadler P. (2003). Strategic Management. Kogan Page Ltd. Hitt M., Ireland R. And Hoskisson R. (2012). Strategic Management: Concepts: Competitiveness and Globalization. Cengage learning. Kenny G. (2009). Diversification Strategy: How to grow a business by Diversifying successfully. Kogan Page Publishers. Osterwalder A., Pignuer Y., Bernarda G. And Smith A. (2015). Value Proposition Design:How to Create Products and Services Customers Want. John Wiley Sons. Barnes C., Blake H. and Pinder D. (2009). Creating and delivering your value Proposition: managing customer experience for profit. Kogan Page Publisher. Lamcb C., Hair J. and McDaniel C. (2008). Essentials of Marketing. Cengage Learning. Dibb S and Simkin L. (1996). The Market Segmentation workbook. Cengage Learning. Barros A. and Oberle D. (2012). Handbook of service description: USDL and its method. Springer science business media. KFC (2016). About Us. Retrieved: 25 Nov 2016 from https://www.kfcqld.com.au/collins_food_limited Martin G., CBE C. and Burke R. (2012). Corporate Reputation: managing opportunity and threats. Gower Publishing ltd.